Psychology, Behaviour, Influence and Emotional Engagement – Social Media at its best.
Social Media Week.
Another #SMWLDN has wrapped. It’s always good to see examples of best practice, listen to thought leaders and look at the evolution of this industry.
So many people look at social media as simply posting on Facebook and Twitter. It’s so much more…It’s psychology, behaviour, influence and emotional engagement. You could say that it’s a window on life through which you see real people, their decisions and reactions to everyday situations. The key to it from a marketers point of view is the opportunity to reach out and converse with a target audience.
That’s right, I said converse. It’s not enough to blindly post and hope that someone will follow / like / share. You have to think about the audience and their needs. If it’s an advert without thought and consideration, how is it going to benefit anyone?
Shop owner “A” walks down the street, turns to a stranger and shouts at them that he has a sale on in the store. Odds on, he won’t get the response that he was hoping for…
The smarter shop owner “B” waits, identifies the people that they would like to sell to and more importantly, identifies a need within that person.
“B” then walks down the street, finds someone with nearly worn out shoes, approaches them wearing a clearly branded uniform
and says “I can tell your feet hurt in those. Please let me help you, come to my store to get comfortable shoes. Here’s a discount voucher”.
The success rate for the second retailer will be higher than the first.
- Identify Audience
- Establish a need for your engagement
- Deliver an incentive.
Whether on the high street or online, the principles are the same. You can see from this that it’s much more than a Facebook or Twitter post…Social media lead sales are destroying the traditional decision funnel when it comes to purchasing. Using data to improve your marketing, research and offering will only strengthen your organization. I could go on to A/B testing and a whole jargon filled pitch, but I don’t see the point in that.
For me, it’s about delivering success for your brand, whether it’s through video, animation, podcasting or digital strategy. I am proud to say that we are here to cut through the noise of content marketing “Gurus” and bring you social strategy to simply help you grow.